Always Be Zagging
Product marketing, branding, and strategy
Written by
Michael Eckstein
Connect
Apr 1, 2026
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4 min read
Paul Graham's latest essay ↯ Why software doesn't converge ↯ Brand and design in parallel
Oct 8, 2025
11 min read
Strategists vs operators ↯ Downmarket positioning ↯ Product marketing hub
Apr 14, 2025
5 min read
Finding purpose ↯ Talk to your customers ↯ We're going to Turkey
Feb 19, 2025
8 min read
Gamification ↯ A new homepage ↯ PMM tools
Jan 13, 2025
My goals for this year, in a nutshell.
Nov 14, 2024
A stroll down memory lane ↯ Buffer's packaging zags ↯ Chaos packaging
Oct 9, 2024
9 min read
Product marketing reporting lines ↯ Personal brand building ↯ Launch fatigue
