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Oliver Buchannon
Michael Eckstein
The Brand Age isn't what you think

Apr 1, 2026

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4 min read

The Brand Age isn't what you think

Paul Graham's latest essay ↯ Why software doesn't converge ↯ Brand and design in parallel

Michael Eckstein
Michael Eckstein
Positioning is strategy

Oct 8, 2025

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11 min read

Positioning is strategy

Strategists vs operators ↯ Downmarket positioning ↯ Product marketing hub

Michael Eckstein
Michael Eckstein
A Personal Update

Apr 14, 2025

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5 min read

A Personal Update

Finding purpose ↯ Talk to your customers ↯ We're going to Turkey

Michael Eckstein
Michael Eckstein
We're going streaking

Feb 19, 2025

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8 min read

We're going streaking

Gamification ↯ A new homepage ↯ PMM tools

Michael Eckstein
Michael Eckstein
2025 ambitions

Jan 13, 2025

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5 min read

2025 ambitions

My goals for this year, in a nutshell.

Michael Eckstein
Michael Eckstein
The price (and packaging) is right

Nov 14, 2024

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8 min read

The price (and packaging) is right

A stroll down memory lane ↯ Buffer's packaging zags ↯ Chaos packaging

Michael Eckstein
Michael Eckstein
Chief Storytelling Officers

Oct 9, 2024

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9 min read

Chief Storytelling Officers

Product marketing reporting lines ↯ Personal brand building ↯ Launch fatigue

Michael Eckstein
Michael Eckstein
Always Be Zagging

Always Be Zagging

Product marketing, branding, and strategy


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